ATCO Blue Flame Kitchen: Bring your A-game

concept

Since the 1930s, ATCO Blue Flame Kitchen has been an Alberta-based culinary mecca for all things in the kitchen. With a team of in-house chefs who regularly star in their own cooking classes, it was time for them to show off their skills and swagger to a larger audience. The result was a campaign that plays on conventional sports tropes with the chefs as the all-star and kitchen products as their gear.

Product partnerships

Ask any chef and they’ll usually have a favourite kitchen tool or brand. So we partnered with a couple of their faves — Calgary-based kitchen apparel brand Medium Rare and internationally-renown ScanPan and used their products as sports gear.